John Slattery plays a perfectly named character, "Richard Sterling" in AMC's MAD MEN. "Lucky Strike" is Mr. Sterling's #1 Ad account. The cigarettes aren't actually tobacco filled at all! They are "ECSTACY" brand name herbal cigarettes that are used. The filters are broken or cut-off to make them look like real cigarettes without filters. I guess the font is so small that the camera never picks up the name on screen!
